B2B · E-commerce Consulting
Trivium Group
+30% revenue Built a full acquisition funnel from zero (landing pages, paid media, lifecycle email, CRM) and connected marketing to sales so every dollar could be tracked back to a booked call.
Marketing strategist & content creator. I solve brand problems creatively, connecting strategy to execution and execution to revenue.
About

In 10+ years I've scaled an Instagram from 10K to 100K+, taken paid media from $5K to $20K/month profitably, rebuilt a CRM that saved 40% in ops time, launched products at one of LATAM's largest banks, and built my own TikTok to 100K from zero.
I'm wired to figure things out. Curious by default, allergic to comfort zones, and I've spent the last three years chasing summers across continents, traveling, building, and proving to myself that whatever I decide to make happen, happens. That's what I bring to every brand I touch.
Services
Strongest point: organic growth & content
Full-funnel strategy: brand positioning, content planning, paid media (Meta/Google), email marketing, and analytics. I connect every dot from awareness to conversion.
Bilingual content that stops the scroll and starts conversations: talking-head, B-roll, voiceover, tutorials, lifestyle. 26+ brands served across fitness, beauty, health, fashion, and more.
Marketing workflows that run smarter: AI content pipelines, automated email sequences, and lean systems that scale without scaling headcount.
Selected Work
B2B · E-commerce Consulting
Trivium Group
+30% revenue Built a full acquisition funnel from zero (landing pages, paid media, lifecycle email, CRM) and connected marketing to sales so every dollar could be tracked back to a booked call.
Finance · Public Sector
Banco de la Nación Argentina
−35% fraud cases Led a nationwide fraud-prevention campaign at one of LATAM's largest banks. Strategy, messaging, and rollout across digital and in-branch, aligning product, tech, and legal teams.
D2C · Founder Brand
Hedonista
80% sell-through Co-founded a night-accessories label and took it to market with no ads and no retail. Brand world, product QC, and an on-site + fairs sales strategy moved most of the first production in 3 months.
Coaching · Personal Brand
Joel Gonzalez
150+ students Turned a DM-based coaching practice into a real service business: tiered offers, training plans, a website, and content aligned to convert. 60 students in month one, 150+ in six months.
Let's talk
Available for marketing strategy projects, content retainers, UGC collaborations, and consulting. Response within 24hs.